November, 2011 Monthly archive

Location specific content can also be a great way of creating unique experiences for users:

1. Location based services

A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device

A classic example of LBS is of course still Foursquare, that allows people to check in to places, collect badges, and get special offers from stores and venues. I also like this ad for Airwalk – where invisible pup-op stores were created using LBS and augmented reality.

Campaign: Airwalk’s Invisible Pop Up Store. Agencies: Y&R New York, USA + Goldrun.

2. Wi-Fi Connect

By creating a free wi-fi hot-spot which directs mobile users to a default web page you can give them certain experiences or let them interact with nearby installations. Example: Wi-fireworks by Takayoshi Kishimoto and Unit9. I like the possibilities in this technology, because of its simplicity and that you don’t have to download a certain app or anything like that to interact with the art piece. You could also create a wi-fi treasure hunt where e.g. special videos could be only be viewed in certain wi-fi hot spots.

Wi-fireworks by Takayoshi Kishimoto and Unit9

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Concept Maker case video from Concept Maker on Vimeo.

It’s been a crazy day! We worked ALL night to get our press kit and website ready for launch, and now it’s finally out! Our first app. <3 It’s been well received today … So now I’ll go to bed and sleep happily!

You can read more about the Concept Maker here 
And … the direct link to iTunes here

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Besides using crowd-sourcing to create multi-user art pieces, I am extremely interested in the multitude of technologies available that can help us create unique experiences for individual users.

Things that come to mind are:

Facebook Connect (enables pulling data directly from your Facebook account and using it in the art piece) Example: Take This Lollipop by Jason Zada

Behavioral Targeting. Example: Interestbased advertising by Google

Eye/Face Tracking. Example: Here’s a Swedish app that allows you to do online EyeTracking through webcams

Mixing technologies like these, I think it would be interesting  to try to create an empathic piece of art. A platform that understands you and can gives you an experience that is highly individual. Based on personal data and current emotions…

I love this wonderful un-empathic drawing by artist David Shrigley

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NEA: Audience 2.0 report

I drew the above illustration yesterday, and it reminded me of a report that I read when I was doing my application for the MA.

In 2010 the NEA (National Endowment for the Arts, US) released a report with some interesting findings about the relation between art attendance through media and real life art experiences (This report is also mentioned in Ben Davis’ article on social media art).

The report is called is called Audience 2.0 and can be read here.

These are the head conclusions that they made:

  • People who participate in the arts through electronic media are nearly three times as likely to attend live benchmark arts events as non-media participants (59 percent versus 21 percent). In addition, they attend twice as many arts events on average (6 events versus 3 events in one year) and in a greater variety of live art forms. Media-based arts participation appears to encourage – rather than replace – live arts attendance.
  • Education continues to be the best predictor of arts participation among adults – both for live attendance and through electronic media. Survey respondents with at least some college education were more likely than respondents with a grade school education to have used electronic media to participate in the arts.
  • For many Americans (primarily older Americans, lower income, and racial/ethnic minority groups) electronic media is the only way they participate in benchmark arts events.
  • The 15.4 percent of U.S. adults who use media only to engage with the arts are equally likely to be urban or rural.
  • Twenty-one percent (47 million) of all U.S. adults reported using the Internet to view music, theater, or dance performances in the last 12 months. Twenty-four percent (55 million) obtained information about the arts online.

These findings present a number of opportunities and things to be considered when creating social media art projects. Other things to take into consideration could be The Engagement Ladder by Forrester, 2010

I suspect that I would have to rely on three of these groups: The Creators (24%), The Conversationalist (33%), and the Joiners (59%).

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Not so MA related – but it’s just so amazing news that I had share it! We finally have our Apple developers account and are submitting our creativity app; The Concept Maker to Apple’s App Store. Crossing fingers that it will be a speedy process! Check out my presentation video below this post for some screencaptures from the app.



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