>^..^<

Gamefication

In my opinion, one of the best talks of Eurobest 2011 was by Tom Eslinger (Saatchi & Saatchi Worldwide). He talked about several technological opportunities and trends emerging in digital communication right now.

One was “Gamification” which is described on Wikipedia this way:

Gamification is the use of game design techniques and mechanics
to solve problems and engage audiences.

A well known example of Gamification is Foursquare that rewards users with badges and points for check-ins. Tom Eslinger presented an app called EpicWin as another great example. EpicWin (by Rexbox) is basicly a checklist crossed with a computer game. You put down your days chores and tasks and then gain points every time you complete one. You choose an avatar and can even move up levels if you make enough progress. To me this is fantastic. It actually works because it motivates me and serves as a small pet on the shoulder. Yes it’s also silly, but it’s a great way to engage people.

I wasn’t planning on using Gamification for my project, but now I feel I might because I see many social opportunities in it (e.g. multiplayer options).

EpicWin casevideo

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