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Archive
Tag "Technology"

Congratulations Felix, Redbull and YouTube.

I can’t help wonder if he also broke a fourth record of “the highest number of people watching a live feed”? Or maybe “most views in a second”?

This cat describes my own experience quite well.

Update: according to this article on Mashable more than 8 million people watched the jump live on YouTube. That’s more than 10x the current record.

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Wow – while we are waiting for Pranav Mistry’s Sixt Sense device, Disney is working on this wonderful project <3

While this isn’t social media – it certainly is media that is social!

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By reading the article by Ben Davis I became aware of two different types of social media art. And they are quite different from each other.

One is “art that uses social media” (e.g. data from social media users). Example: Don’t tell Ashton. This is really what one might call Generative art and not really that social when you think about it.

The other type is “social media art collaboration“. In this case the artist might actually become more of a curator, who sets a scene and some game rules on an online platform that people collaborate under to create a common art piece. Art collaboration is not new in it self. But social media enables unprofessional to join effort with pros and thus removing the boarders between professionals and amateurs. This is truly social, but one could question the results. It also opens the question about ownership… I will get back to this in a later blog post.

 

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Crossroads from Katrine Granholm on Vimeo.

This my first video blog post

password: lol-kat

 

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In my opinion, one of the best talks of Eurobest 2011 was by Tom Eslinger (Saatchi & Saatchi Worldwide). He talked about several technological opportunities and trends emerging in digital communication right now.

One was “Gamification” which is described on Wikipedia this way:

Gamification is the use of game design techniques and mechanics
to solve problems and engage audiences.

A well known example of Gamification is Foursquare that rewards users with badges and points for check-ins. Tom Eslinger presented an app called EpicWin as another great example. EpicWin (by Rexbox) is basicly a checklist crossed with a computer game. You put down your days chores and tasks and then gain points every time you complete one. You choose an avatar and can even move up levels if you make enough progress. To me this is fantastic. It actually works because it motivates me and serves as a small pet on the shoulder. Yes it’s also silly, but it’s a great way to engage people.

I wasn’t planning on using Gamification for my project, but now I feel I might because I see many social opportunities in it (e.g. multiplayer options).

EpicWin casevideo

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Besides using crowd-sourcing to create multi-user art pieces, I am extremely interested in the multitude of technologies available that can help us create unique experiences for individual users.

Things that come to mind are:

Facebook Connect (enables pulling data directly from your Facebook account and using it in the art piece) Example: Take This Lollipop by Jason Zada

Behavioral Targeting. Example: Interestbased advertising by Google

Eye/Face Tracking. Example: Here’s a Swedish app that allows you to do online EyeTracking through webcams

Mixing technologies like these, I think it would be interesting  to try to create an empathic piece of art. A platform that understands you and can gives you an experience that is highly individual. Based on personal data and current emotions…

I love this wonderful un-empathic drawing by artist David Shrigley

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I went to Cannes Lions Ad Festival this summer, and it seemed that half of the seminars there were about how technology is changing creativity. One was actually called: “Technology and its Transformation of Creativity”. It was an unstructured affair moderated by the world wide chairmann of McCann, and with four guests, one of them Will I Am.

I felt that many of these talks were missing the point. I actually don’t think technology alone has the power to change the creative industry. I think it enables change. Is there a difference? Yes, I really think there is, it’s like the old American saying:

Guns don’t kill people, people kill people.

Of course, without all the new possibilities we wouldn’t be were we are now (that’s a given). But if the only thing we care about is how NEW everything is and not how GOOD or RELEVANT it is, art and creativity will soon loose their meaningfulness.

Bill Bernbach (the ad man) once said:

Adapt your techniques to your ideas, and not the other way around.

To me true creativity is not about the media – but the way we use it. Again in the words of Clay Shirky:

These tools don’t get socially interesting until they get technologically boring.
It isn’t when these shiny new tools show up that their uses start permeating society.
It’s when everyone can start taking them for granted.

Watch the whole video here.

Having this in mind – I think I might like to base my project(s) on media platforms and technologies that are already well known and used by people all over the world … Thus letting them engage with my ideas more effortlessly.

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