Unit 1 Assessment

My MA is about Social Media based art, and to specify my area further I have chosen to focus on art with art collaborations through social media or crowd-sourced art.

The reoccurring questions “Can art be social?” and “Can amateurs create meaningful art” were from the very beginning my creative and theoretical springboards.

1. Develop your Project Proposal to plan a challenging and self-directed programme of study

The project proposal

I began my studies by exploring articles and examples of different types of social media art, and identified 3 types of art that were categorized social media art. Art that is showcased through social media, data art built on data from social media users and finally collaborative art that is crowd-sourced through a art t social media based platform. I quickly decided to narrow down my area of interest by focusing on the latter which is in my own opinion is the truly social way to use social media. With this decision came several possible issues to be addressed: Issues of ownership, issues of quality, and technological issues.

When writing my project proposal it was still unclear to me what form my final project would take. I knew that I wanted to create a “true” social experience that would engage and activate participant, so I decided that I would let my creative experiments guide me. I also planned to experiment with both existing social media platforms and with other relevant new technology such as Arduiono and face recognition. Project Proposal (link)

Development from the original project proposal:

My overall ideas and aims with my project proposal still fit my project, but instead of building new platforms from scratch I have based all my experiments on the functionalities of existing platforms. Though this approach might seem limiting, I have found that these obstructions are help shape my work in interesting ways, and that they also shows how fragile social media based art can be (link), therefore I have decided to focus on this challenge and my final work will be based on data and features from know platforms such as Facebook, Twitter and the photo sharing mobile platform Instagram. Also I have decided that instead of creating one large final project I want to create 3 different social media experiences.

2. Demonstrate a critical engagement with practice-based research and contribute actively to debate and discussion

My blog

I have tried to create a simple and clear system of categorization on my blog. I have decided my entries into types 9 categories, though often my entries falls under several of them.  I have also created a large amount of different tags to help me navigate better through old my post. These tags have proven very helpful for me when I am revisiting and developing old thoughts.


To help me develop my project, and gain further understanding of the field I am working within, I have conducted three different types of experiments.

The co-creation and creative ownership experiment: A large collaboration experiment that I did with 66 of my Danish BA students. Aim: To find out how motivated would the students be to execute other ideas than their own? Who has creative ownership of the end work? Week one (link) & week two (link) .

Personal participation (ongoing) I have conducted a range of self-participation experiments where I have explored and contributed to social media art works and other Internet phenomena’s as e.g. memes. Aim: To understand the mechanics of the different types of platforms, the users experience and to try to make a noteworthy contribution that really counts. Example 1: Pumkin Cat (link) & example 2: Joining the game (link)

Social platform experiments (ongoing)  Finally I have commenced an ongoing creative experiment on Instagram called #venusreborn (link) and am currently working on a larger project that uses Instagram API but is not based on the platform itself which is called #iseefaces#iseelegs (link).

You can see all my experiments and the related research here (link)

My final project

For my final project I will have decided to create/initiate 3 (or 4) different collaborative art projects. One will be the #venusreborn project one will be the #iseeface#iseelegs website and the last one will be a project using Facebook, Twitter or Pinterest. I have decided to do at least one project using another platform than Instagram after my chat with the Danish Fluxus artist Knud Pedersen (link). He pointed out that if I tied myself to this one media I would become an Instagram artist and would not explore the full possibilities of what I have set out to do.

The group discussions

I deeply enjoy the weekly chats. We are all working on very different project, especially at first glance, but I now see that in many areas where we are starting to overlap. We are visiting similar topics and much of the art we seek out for our personal projects has relevance for others in the group. This makes the group chats really exiting! The debates on work especially the Midpoint Review proved very important for tin the development of my ideas and thoughts about my own work. I made a video presentation (link) and I was extremely inspired by all the feedback (link) I received. I had already been pondering on my roles as more of a curator or initiator than of an artist in the more classical sense before the MPR, and when the feedback discussion turned to my role as an artist (or in some people’s opinion not as an artist) it all fell into place for me. I now know that the to me these labels aren’t important. It is the idea of starting an engaging experience that is my goal.

3. Articulate a clear understanding of the methodology and context of your creative practice in both written and verbal forms

I have documented my thoughts and methodology throughout Unit 1 on my blog. The categories Inspiration (link), Technology (link), & Theory (link), show the literature, art and technology I have been studying. Analysis (link) & Reflections (link) show the development of my thinking, throughout the unit and Experiments (link)Process (link) serve as documentation for my experiments and methodology connected to my practice.

I have created separates pages for all my major assignments such as MPR, the research paper and my project proposal – the pages also include the project proposal, the midpoint review, the research paper, bibliography, and research paper bibliography.

Research Paper

I until my project proposal my I had mainly read literature on social media and social behaviour, and the art I had been exploring was mainly divided between contemporary digital art and subcultural internet based ”art forms” such as memes.

But at some point I noticed similarities between the work I was doing and the classic Dadaistic and Surrealist drawing game ”The Exquisite Corpse” (link). This made want to explore other art movements and see if I could find other similarities. This is why I decided to do my Research Paper on the Fluxus movement and Mail Art, who shared many of the ideas about collaboration and the interest in amateurism that are linked to my project.

Research Paper (link)

The research paper fell in the middle of a very difficult time for me, my farther became severely ill and I suffered an injury that delayed my work. Still the process of writing this paper has been one of the most important experiences of my MA. I have learned so much about my own practice from reading about Fluxus and Mail Art, also I had the great privilege of talking to a Danish Fluxus- and Mail Artist for quite a while, and I hope to revisit him soon and talk even more.








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